Marketing is more than selling and promotion Essay Example for Free

Marketing is more than selling and promotion Essay The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors individual goals and the firms goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any businesss operations. In particular marketing activities attempt to increase a firms revenue base, by showing the importance of attracting potential customers in target markets to purchase the firms products in order to satisfy their wants, rather than those of firms competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy the customers needs more effectively. Marketing as an activity that involves several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a long process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customers needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular arranged activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived as a way in which firms are able to satisfy the needs of customers, and in turn achieve their own business goals. Marketing provides the business with the ability to satisfy the changing wants of customers. In light of this, and the fact that businesses have  become increasingly aware of the role that marketing plays in achieving success in the business, several approaches or philosophies to marketing have developed. There are different approaches to marketing, to help to define marketing and to show, how a specific marketing approach/s depends upon particular businesss marketing strategy and the type of product being marketed. Starting with a Marketing Concept, which believes that a customers need for satisfaction, is the economic and social reason for an organisations existence. This approach requires, that all of the businesss activities should be targeted towards meeting consumer wants, while at the same time meeting the organisations goals. In effect, this approach needs the firm to find out what the customer wants, and subsequently develops a product to meet these requirements and then sell it at a profit. Then the Production Concept should be considered. This approach states that the business will sell its product if it is both well made and affordable. Businesses utilising this method require management to focus on improving production techniques and cost structures of the business The Product Concept focuses on the quality, features, and performance of the product. Believing that if the product has more features or is of a better quality and performance compared to competitors, it will then gain greater sales it is defiantly less customer orientated. The Selling Concept concentrates on developing sales techniques and promotional activities in order to entice customers into buying an organisations product, whether they want it or not. Therefore this approach places direct emphasis on customers, but possibly not on their want-satisfaction. After all the Societal Marketing Concept which is the latest marketing approach, combines the main ideas of the marketing approach, that is, determining customer needs and satisfying the businesss goals, but also integrates social responsibility into the business. This social responsibility includes increasing environmental awareness, which may include tackling the problems of pollution and the exploitation of  non-renewable resources. Modern day businesses are under pressure to adopt this marketing approach, in order to become more socially responsible. This approach not only focuses on fulfilling the customers want-satisfaction, but also satisfying society. These four approaches in particular show, that marketing is more than promoting and selling a product. They could be compared with the four P?s (product, place, promotion and price), which are normally used to describe the process of marketing. But the concepts of marketing, production, product, selling and society marketing give another view into the difficult and never ending process of marketing.

Combating Healthcare Disparities Essay -- Health care inequality racia

Combating Healthcare Disparities Disparities in healthcare are a real and urgent problem in our nation. There is indisputable data supporting the fact that disparities exist not only across different racial groups, but also across the cultural and economic stratification of our society. Moreover, there is even data showing disparities among each of these respective groups along gender lines. So what can be done about these disparities to assure that all patients receive equal and adequate care? Well, there are certainly many political and governmental changes or modifications that would go a long way towards narrowing the gaps in healthcare, but such changes are beyond the scope of this paper. Instead, I will focus on the steps that I, and all of my colleagues, can take independently to attempt to eliminate healthcare disparities in our own practice. There are countless contributing factors that might lead to disparate care in the setting of private practice. Aside from disparities that might arise from actual medical decisions made by the physician, there are many more, often quite subtle, factors which play just as important a role in contributing to disparate care. For instance, factors such as the choice of location for practice, billing and payment policies, and the hiring and training of staff, all play a significant role in either introducing or eliminating healthcare disparities. As we are primarily interested in eliminating the preexisting disparities in the system, this paper will attempt to offer practical, yet useful, suggestions of ways to decrease or, preferentially, eliminate disparities caused by each of the above contributing factors. The first, and most obvious, cause of healthcare disparities is actu... ... must realize that medical education varies dramatically from institution to institution and not all healthcare workers are aware of and/or have been educated about the disparities in our healthcare system and their causes. In this case, it is the responsibility of the providers who have been educated to, in turn, educate their colleagues and peers about the issue. A provider who has been educated about the problem, yet does nothing to help resolve it, has, in effect, wasted their education and knowledge. It is for precisely this reason that I will do my very best to assure that all of my coworkers and certainly my staff are educated about the issue and are aware of the possible ways to combat the disparities in care. It is only through education and awareness that these disparities can be resolved and I intend on doing my part to see that they are, indeed, resolved.

Administrative Management Theory Advantages and Disadvantages

STRENGTH 1. It is the most comprehensive administrative management theory Henri Fayol's theory is extremely comprehensive as a way to deal with management techniques. It is also the most used because it has been proven  to work. It’s being comprehensive as it covers just  about anything  one might need to do in a management position to ensure success. WEAKNESSES 1. It is still based on human  application The weaknesses to the theory are that it is still based on humans.As humans we are naturally going to make  mistakes. The theory  works on  the basis of having harmony among people in which unity forms to create a strong management team. However, when  mistakes  are made it can undermine the entire strength of the team. Furthermore, if a person is found to be false and will not  admit  it, more problems can ensue. This is the same weaknesses of any system that relies on humans to be in control given various factors like personality and that  mistakes  can be made.2. Reliance on experience Many of the writers in the management developed their ideas on the basis of their experiences as managers or consultants with only certain types of organizations. For instance, Fayol's work came primarily from his experiences with large manufacturing firms that were experiencing stable environments. It may be unwise to general ize from those situations to others especially to young, high-technology firms of today that are confronted daily with changes in their competitors' products.3. Untested assumptions Many of the assumptions made by classical writers were based not on scientific tests but on value judgments that expressed what they believed to be proper life-styles, moral codes, and attitudes toward success. For instance, the classical approaches seem to view the life of a worker as beginning and ending at the plant door. Their basic assumption is that workers are primarily motivated by money and that they work only for more money.They also assume that productivity is the best measure of how well a firm is performing. These assumptions fail to recognize that employees may have wants and needs unrelated to the workplace or may view their jobs only as a necessary evil4. Unintended consequences Administrative management approaches aim at achieving high productivity, at making behaviors predictable, and a t achieving fairness among workers and between managers and workers, yet they fail to recognize that several unintended consequences can occur in practice.For instance, a heavy emphasis on rules and regulations may cause people to obey rules blindly without remembering their original intent. Oftentimes, since rules establish a minimum level of performance expected of employees, a minimum level is all they achieve. Perhaps much more could be achieved if the rules were not so explicit.My take is that when he talks about â€Å"advantages and disadvantages of administrative management† he is talking very specifically about administrative rule making authority.Most administrative agencies have little or no rule making authority (FBI, DOJ, BATF), these exercise purely executive power. Some have been given tightly constrained rule making authority.A few, such as the EPA have been given fairly broad rule making authority. That can be come a problem.â€Å"Again, the complexities of m odern life that gave rise to the Los Angeles smog problem are well documented. The EPA and its regulations made my air healthier. I'd say that was being â€Å"reasonable†.†Yes, they were being reasonable back then. The stopped being reasonable some time around the mid 1990s. The problem is when their manager's salaries are determined by their budget and number of employees, how do you get them to recognize when it's time to stop? How do you get them to admit that while yes, continuing to enforce the existing rules is important, there is, as with all things, a point of diminishing returns where each new rule does more harm than good.REFERENCES1. http://www.vectorstudy.com/management_schools/classical_school.htm2. http://www.vectorstudy.com/management_gurus/henri_fayol.htm3.http://www.vectorstudy.com/management_schools/classical_school.htm

Defining the Concept of Self Essay - 1189 Words

Who am I? There are many of us walking around trying to figure out who we are and what we stand for. Self-reflection can be conveyed in many different ways, using many different adjectives to describe the person we are. There are some who will give an honest description of one’s self and then there is some who become delusional with the perception they want others to see. Most people on social sites create a profile which can be so far from whom they really are, it is usually a perception of who they want to be. This paper will define the self, the concept of the self, the functions of the self, the core motives of the self, and how the core motives of the self relates to survival. The definition of the self can have a variety of†¦show more content†¦The inner self displays characteristics of emotions, beliefs, and who we are and what we are made of. The inner self is a reflection of how the self relates to the society and the way one expresses concern for specific issues. The interpersonal self is a connection one develops between two parties. The interpersonal self is a unique description of who we are and who or what we want to become. The self will choose a career path built on the personality of the self. The interpersonal self is a defined description of who people perceive to be and become. The self-perception of how someone previews themselves is determined by self-concept, self-esteem, and self-presentation. Self –concept is a cognitive component of one’s self. It helps to define the intellectual focus and beliefs of the self. Self-concepts consists of one’s self schema, which is a combination of self-esteem, self-knowledge, and the social self which creates a formation of one’s completed wholesome self. The outlook of one’s self schema is a representation of who the person is and what they want to become. Self-schema gives a general idea the person’s past, present, and their future. The perception of one’s self schema is to become a better person than they have been in the past. Self-esteem is a trait people have to determine how they value themselves and how valuable they can be to the world and others. Self-esteem plays a big part in relationshipsShow MoreRelatedHow Patient Advocacy Is Perceived By Professional Nurses Essay1403 Words   |  6 PagesThe purpose of this concept analysis is to identify, focus, and refine how patient advocacy is perceived by professional nurses in the nursing community. This paper will follow the Walker Advant (2011) method of concept analysis to identify the concept of patient advocacy from existing literature with the aim to analyze and provide clarity and direction for enhancement of advocacy in nursing. 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